Engagement
First-fortnight adoption mapping
A single intensive day that traces what a new workspace actually does in the first fourteen days — from invite to the first action that predicts they will still be there at day sixty.
Who it is for
Onboarding leads and product managers who know drop-off exists but cannot agree which step is the one that matters.
What you leave with
A wall map (later photographed and redrawn) of the first fortnight, with three moments marked as worth measuring and two moments you can stop celebrating.
Scope
One sign-up path for one product. Marketplace, PLG, and sales-led paths are separate days if they do not share the same first actions.
How it runs
Before the day
You send the current onboarding checklist, three anonymised customer stories, and whatever counts you have for invites, first login, and first key action.
On the day
We walk the product as a new workspace would, pin the real delays, and argue in the room until the map is honest.
After
You receive the redrawn map and a short note. Implementation stays with your team.
Included
- Morning reconstruction of the first fourteen days using live product walkthroughs and three recent customer stories
- Afternoon marking of the actions that actually correlate with staying, using the counts you already have
- A redrawn map and a one-page note on what to stop reporting as “activation”
Not included
- Rewriting in-app copy or emails
- Running interviews with your customers that week (bring three recent stories instead)
Preparation
Book a room with a long wall. Bring the person who wrote the onboarding emails and the person who handles “stuck” tickets.
Constraints
We will not declare a north-star event if your counts cannot support it.
Next step
Propose two dates and whether the path is sales-led or self-serve.